Some surprising news emerged this week that claims Google will discontinue the Nexus lineup in 2015. According to Eldar Murtazin, a industry insider who has been correct before, announced the news on Twitter earlier this week.
What will be replacing the Nexus brand is the current Google Play editions being sold in the United States. Currently, they offer an HTC One Google Play Edition, Galaxy S4 Google Play Edition and Xperia Z Ultra Google Play Edition.
The Nexus line is a popular brand not only to consumers, but especially to developers of Android. In fact, it has been “the go to phone” for developers in the past few years, as well as a cheaper alternative for consumers. With the selling of Motorola to Lenovo, we probably won’t see a “Motorola Nexus” device, but with other high end smartphones emerging, Google may want to get a piece of the action and turn them into Play Edition phones.
It seems weird that Google would kill off this lineup of devices, especially as the popularity of them have grew over the past few years. But we’ll keep analyzing this over the year to see if Google really is prepared to close the curtain on the Nexus brand of devices. But keep in mind, this is a rumour and not actual reality yet.