Well that was an interesting way to launch a phone, and you didn’t read the title wrong.
In a way to kick off the S4 launch in India, they decided to go…Gangnam style. Inventing new lyrics, Ranveer Singh danced and sang on stage promoting the new phone. It’s an interesting marketing idea, but this idea made me cringe.
Be warned that your brain may go insane while watching this:
One thing for sure, Samsung sure likes music to launch the S4 this year…