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Lytro Cameras are Announced!

The 3 Lytro CamerasWell, they’re finally announced. Lytro officially presented the Lytro camera at a press conference earlier this week. I reported on them on an earlier post, so I’ll just give you all a refresher. These cameras are based on Plenoptics. Plenoptic (cameras) use microlens array to capture a 4D light field information about a scene. This is also based on light-field technology.

For a photographer, whether amateur or professional, the Lytro technology means that the headaches of focusing a shot go away.
-Steve Lohr, The New York Times

The theory behind the Lytro cameras is to capture living images. You can take a picture, and then refocus it later on any part of your photo. Lytro says with no auto-focus motor will mean no shutter delay. So in simple terms, that means capture the moment you want to capture without delay. They also say it will be integrated so all computers can view it, even your friends on Facebook and Twitter, and soon to a mobile device such as phones and tablets.

So the camera has a 8X optical zoom lens, with constant f/2 aperture (to capture maximum light). It is 4.4 inches long by 1.6 inches square, and weighs less than 8 ounces. On their website, they say the batter is a long-life Li-Ion battery. It has an aluminium casing, and the screen is multitouch. And of course, it’s very speedy because there’s no auto-focus meter, making it very quick and no time last trying to focus your image. It has 11 megarays, which is the number of light rays captured by the light field sensor.

So with all these cool features, what’s the price and internal memory? Well, first off (and I find this weird), black and graphite cameras are 8GB only, at $399 USD. THese means it can take up to 350 Lytro pictures. There is a 16GB version, but only in red priced at $499USD. Your picture files are .lfp, which means Light Field Picture file. So expect that file type to merging soon.

However, at the current moment there are some drawbacks. You need Mac in order to view these pictures. SERIOUSLY? But a Widows application is “in development.” Oh, and if you want a replacement lens cap, you’ll have to buy it separately. And it uses a micro-usb for data and charging, so maybe no wall charging at the moment.

I believe Lytro cameras are truly going to be a revolution in cameras. We take pictures a lot these days, but now we may start to merge from megapixles to megarays. It will be truly interesting to see how Lytro cameras will evolve in the next year.

Our thoughts:

Lytro cameras is a brand new, revolutionary camera. The simplicity of the design, to the genius of the concept will surely make an impact in the camera industry. Adjusting photos will be as easy as a click of the mouse. This will open up a whole new ways of possibility and creativity.

I have an early bird email to buy it from Lytro, but unfortunately, we here at JTS have no money to get one, so an exclusive report isn’t coming.

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About Jordan Yep

Senior Editor and President of Jordan's Tech Stop. From a young age, he has always been fascinated by technology, and enjoys reporting and checking out the latest in the tech world. Jordan has an IT Essentials certification from Cisco, which he received in 2012. Email Jordan at: jyep@jordanstechstop.com

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